# Ben Lakin: From Tattoos to Identity? How Innovation Helps People Become Who They Are

Page: https://stenobird.com/podcast/innovate-together-7035164/ben-lakin-from-tattoos-to-identity-how-innovation-helps-people-become-who-they-are
Text version: https://stenobird.com/podcast/innovate-together-7035164/ben-lakin-from-tattoos-to-identity-how-innovation-helps-people-become-who-they-are.md
Podcast: [Innovate Together](https://stenobird.com/podcast/innovate-together-7035164)
Published: 2026-04-23T18:32:02+00:00
Episode link: https://shows.acast.com/innovate-together/episodes/69ea65a21e5fb1ae46b2e769
Audio file: https://sphinx.acast.com/p/open/s/66e1b9f56a253561efeac048/e/69ea65a21e5fb1ae46b2e769/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/innovate-together-7035164/episodes/ben-lakin-from-tattoos-to-identity-how-innovation-helps-people-become-who-they-are
Duration seconds: 2252

## Resource

Professor Matt Freeman is joined by Ben Lakin of No Regrets to explore how AI is transforming the tattoo consultation process - and what this reveals about identity. As tattoos become more personal, the challenge isn’t design - it’s confidence. Traditional consultations struggle to translate abstract ideas into something permanent, creating uncertainty. No Regrets is tackling this with AI-powered tools that help customers visualise and connect with designs before committing. The result? A shift from choosing an image to expressing identity. This episode reframes innovation not as technology alone, but as a way of helping people feel confident enough to become who they are. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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