# Member Value, Non-Dues Revenue, and New Association Business Models: Part 2

Page: https://stenobird.com/podcast/informed-decisions-leadership-conversations-and-q-a-with-randall-craig-video-7055032/member-value-non-dues-revenue-and-new-association-business-models-part-2
Text version: https://stenobird.com/podcast/informed-decisions-leadership-conversations-and-q-a-with-randall-craig-video-7055032/member-value-non-dues-revenue-and-new-association-business-models-part-2.md
Podcast: [Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)](https://stenobird.com/podcast/informed-decisions-leadership-conversations-and-q-a-with-randall-craig-video-7055032)
Published: 2026-05-05T04:00:00+00:00
Episode link: https://informeddecisions.podbean.com/e/member-value-non-dues-revenue-and-new-association-business-models-part-2/
Audio file: https://mcdn.podbean.com/mf/web/kkkawmyx6cps4v9t/Non_dues_revenue_association_business_models_part_2.mp4
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Duration seconds: 1709

## Resource

💥Member Value, Non-Dues Revenue, and New Association Business Models: Part 2 In this part 2 we reach deep to ask the existential question: Is transformation in the association space really possible? What would it take to see a new business model? And are there really new ways to drive non-dues revenue? Topics include: ↳ Is transformation possible for association given the current culture? ↳ How can we persuade current association staff to see the benefits of running their associations like a business? ↳ Are there really new ideas for non-dues revenue?

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## Transcript

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