# Member Value, Non-Dues Revenue, and New Association Business Models: Part 1

Page: https://stenobird.com/podcast/informed-decisions-leadership-conversations-and-q-a-with-randall-craig-video-7055032/member-value-non-dues-revenue-and-new-association-business-models-part-1
Text version: https://stenobird.com/podcast/informed-decisions-leadership-conversations-and-q-a-with-randall-craig-video-7055032/member-value-non-dues-revenue-and-new-association-business-models-part-1.md
Podcast: [Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)](https://stenobird.com/podcast/informed-decisions-leadership-conversations-and-q-a-with-randall-craig-video-7055032)
Published: 2026-04-28T12:00:00+00:00
Episode link: https://informeddecisions.podbean.com/e/member-value-non-dues-revenue-and-new-association-business-models-part-1/
Audio file: https://mcdn.podbean.com/mf/web/4scnm8nhfbnxagfb/Non_dues_revenue_association_business_models_part_19dptk.mp4
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Duration seconds: 1676

## Resource

💥Member Value, Non-Dues Revenue, and New Association Business Models: Part 1 This one is for our clients and colleagues in the association and not for profit space, but the conversation around value to clients and being brave enough to change the status quo remains relevant across industries. There was so much to talk about this became 3 episodes! Topics include: ↳ Why don’t we see more significant “transformation” and reinvention in the association industry? ↳ If an association relies on non-dues revenue (eg. products and services) to survive, what is the distinction between running an “association” and a “business”? ↳ What pressing challenges is the association industry facing?

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## Transcript

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