# #26 Living in Color & Redefining Dental Marketing with Allison Alexander

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Text version: https://stenobird.com/podcast/influential-dental-7085240/26-living-in-color-redefining-dental-marketing-with-allison-alexander.md
Podcast: [Influential Dental](https://stenobird.com/podcast/influential-dental-7085240)
Published: 2025-10-10T14:31:52+00:00
Episode link: https://podcasters.spotify.com/pod/show/influential-dental/episodes/26-Living-in-Color--Redefining-Dental-Marketing-with-Allison-Alexander-e39bqra
Audio file: https://anchor.fm/s/fbda6168/podcast/play/109488426/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-10%2F409021312-44100-2-f777147cab295.mp3
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JSON: https://stenobird.com/v1/public/podcasts/influential-dental-7085240/episodes/26-living-in-color-redefining-dental-marketing-with-allison-alexander
Duration seconds: 2802

## Resource

In this episode of Influential Dental , hosts Julieanne O’Connor and Michael Keeter sit down with Allison Alexander — VP at Darby, board member of Women in DSO , and founder of Figment Creative — to explore what happens when creativity, culture, and courage meet the dental industry. From her beginnings in the fashion and bridal world to reshaping the way dental brands communicate, Allison shares how she’s bringing authentic storytelling and bold simplicity into an industry long known for being conservative. She opens up about her philosophy of “living in color”, the lessons learned while leading the Darby rebrand, and how Figment Creative is helping companies move beyond traditional marketing to create real human connection. The conversation also touches on mentorship and women’s leadership in dentistry — reminding us that progress begins when we choose to show up authentically, think creatively, and lift each other up. If you’re ready to see dental marketing, and your own professional path, in full color, this episode is for you. 🎧 Stream all episodes of the Influential Dental Podcast on the ADI Platform, your trusted source for cutting-edge dental education and inspiration. 👉 https://adiplatform.com/c/adi-platform/category/influential-dental-podcast 📢 Learn more about the American Dental Institute: 🌐 www.americandentalinstitute.com 📸 instagram.com/adi.americandentalinstitute 📘 facebook.com/americandentalinstituteorlando 📢 Learn more about Influential Dental: 🌐 influentialdental.co 📸 instagram.com/influentialdental About the Influential Dental Team: Hosted by Michael Keeter and Julieanne O’Connor , the Influential Dental Podcast highlights the voices shaping dentistry today. Each episode features candid conversations with clinicians, educators, and innovators who are…

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