# The #1 Mistake You're Making When Choosing a Perfume Brand | Ft. Adil Qadri

Page: https://stenobird.com/podcast/indian-business-podcast-6894337/the-1-mistake-you-re-making-when-choosing-a-perfume-brand-ft-adil-qadri
Text version: https://stenobird.com/podcast/indian-business-podcast-6894337/the-1-mistake-you-re-making-when-choosing-a-perfume-brand-ft-adil-qadri.md
Podcast: [Indian Business Podcast](https://stenobird.com/podcast/indian-business-podcast-6894337)
Published: 2026-01-03T14:59:02+00:00
Episode link: https://podcasters.spotify.com/pod/show/thinkschoolibp/episodes/The-1-Mistake-Youre-Making-When-Choosing-a-Perfume-Brand--Ft--Adil-Qadri-e3d4d9r
Audio file: https://anchor.fm/s/f4e896f4/podcast/play/113439483/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-3%2F415414578-44100-2-404dc4dfb2cee.mp3
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Duration seconds: 3862

## Resource

How do you sell fragrance online and still build a ₹200+ crore brand? In this episode of the Indian Business Podcast, I sat down with Adil Qadri, Founder & Owner of Adil Qadri Perfumes, to understand the real business behind perfumes.From starting with online experiments to building a brand with 40+ stores, Adil breaks down:- How perfumes are actually made - Why most fragrance brands fail to find product-market fit- The truth about premium pricing, packaging psychology, and compliments- Amazon vs Shopify for Indian D2C founders- Why Cash On Delivery, is painful but still unavoidable in India- Lessons from Shark Tank and working with Vineeta SinghIf you’re a founder, operator, or brand builder, this episode will change how you look at consumer businesses.►►Check out Think School: https://thethinkschool.com/sp/communication-masterclass

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