# I burnt 300Cr to teach you this | 6 Powerful Steps to Build a 1000 Cr Beauty Brand.mp4

Page: https://stenobird.com/podcast/indian-business-podcast-6894337/i-burnt-300cr-to-teach-you-this-6-powerful-steps-to-build-a-1000-cr-beauty-brand-mp4
Text version: https://stenobird.com/podcast/indian-business-podcast-6894337/i-burnt-300cr-to-teach-you-this-6-powerful-steps-to-build-a-1000-cr-beauty-brand-mp4.md
Podcast: [Indian Business Podcast](https://stenobird.com/podcast/indian-business-podcast-6894337)
Published: 2026-07-11T16:48:23+00:00
Episode link: https://podcasters.spotify.com/pod/show/thinkschoolibp/episodes/I-burnt-300Cr-to-teach-you-this--6-Powerful-Steps-to-Build-a-1000-Cr-Beauty-Brand-mp4-e3luu3t
Audio file: https://anchor.fm/s/f4e896f4/podcast/play/122697277/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-11%2F427774219-44100-2-576705067c588.mp3
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Duration seconds: 4701

## Resource

Check out Oddo: https://www.odoo.com/app/ecommerce?utm_campaign=ecommerce9-thinkschool&utm_source=YouTube-description&utm_medium=influ-mkt 👉Think School’s flagship Communication course with live doubt sessions :https://thethinkschool.com/sp/communication-masterclass/👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 👉Video Introduction In this episode, we sit down with Tarun Sharma, Co-Founder & CEO of PEP Brands, the company behind two of India's most recognised D2C beauty and personal care brands, mCaffeine and HYPHEN.Over a decade of building, Tarun has seen it all - the capital-efficient grind, the mistakes that cost hundreds of crores, the pressures of a hypergrowth market, and the discipline it takes to come out profitable on the other side.This is one of the most honest, detailed conversations about building a consumer brand in India that we've ever had on this podcast. Tarun has never gone this deep before, and it shows.What you'll learn in this episode:1. Why Capital Doesn't Build Great Consumer Brands and What Does2. The ₹300 crore worth of mistakes PEP Brands made so you don't have to3. How mCaffeine was built to ₹100 crore with just ₹15 crore in capital4. If Tarun had to start a brand from scratch today, what it would be and why5. How to think about brand building vs. marketing spend in BPC6. The unit economics framework every D2C founder needs to understand7. Why India's beauty and personal care market is heading toward ₹50,000 crore and which brands will win8. What Tarun looks for when building teams, culture, and the next generation of leaders at PEP BrandsWhether you're a founder, an operator, an investor, or just someone trying to understand how India's D2C economy really works, this one is…

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