# 3 Things Killing Your Parents | India's Ageing Crisis Explained

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Text version: https://stenobird.com/podcast/indian-business-podcast-6894337/3-things-killing-your-parents-india-s-ageing-crisis-explained.md
Podcast: [Indian Business Podcast](https://stenobird.com/podcast/indian-business-podcast-6894337)
Published: 2026-06-28T08:23:32+00:00
Episode link: https://podcasters.spotify.com/pod/show/thinkschoolibp/episodes/3-Things-Killing-Your-Parents--Indias-Ageing-Crisis-Explained-e3lcbf8
Audio file: https://anchor.fm/s/f4e896f4/podcast/play/122088360/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-28%2F426958687-44100-2-c2e6362b9525d.mp3
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Duration seconds: 4413

## Resource

What if India's biggest startup opportunity isn't AI, fintech, or quick commerce, but the country's fastest-growing elderly population?While most brands are busy building products for Gen Z and Millennials, millions of senior citizens with enormous disposable income remain one of the most underserved consumer segments in India.In this episode of the Indian Business Podcast, we sit down with Adarsh, MD and Founder of Primus Senior Living, to uncover India's rapidly growing Silver Economy and why it could become one of the biggest business opportunities of the next decade.We unpack some of the biggest lessons behind building for India's senior citizens, including:• Why the Silver Economy is India's biggest untapped market• The three biggest causes of early mortality among senior citizens• Why most children unknowingly care for their parents the wrong way• Massive startup opportunities in elder care, healthcare, housing, travel, and lifestyle• How to build products that seniors actually want to buy• The science behind Blue Zones and healthy agingWhether you're an entrepreneur, founder, marketer, or simply someone who wants to understand and care for their parents better, this conversation is packed with insights that will completely change the way you think about business, aging, and the future of India.Let's get started.

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## Transcript

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