# Ranking Your New Startup Domain for Your Brand Name

Page: https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/ranking-your-new-startup-domain-for-your-brand-name
Text version: https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/ranking-your-new-startup-domain-for-your-brand-name.md
Podcast: [In the Pit with Cody Schneider | Marketing | Growth | Startups](https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110)
Published: 2025-12-11T21:00:00+00:00
Episode link: https://share.transistor.fm/s/9e72d3c1
Audio file: https://media.transistor.fm/9e72d3c1/87828b7a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/episodes/ranking-your-new-startup-domain-for-your-brand-name
Duration seconds: 419

## Resource

Your brand doesn’t exist until it ranks on page one—and most founders have no idea how to make that happen. In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com , you’ll learn how to choose a rankable name, build the right backlinks, trigger branded search behavior, and use Google Ads to accelerate the whole process. If you're launching anything new, this is the tactical blueprint you wish you had earlier. What You’ll Learn Why ranking for your brand name is the first real trust signal for any startup How to pick a name and domain you can actually rank for The “first 100 links” strategy that trains Google to recognize your brand Simple ways to generate branded search behavior across social and content How Google quietly tests your domain—and how to know when it’s happening How to use Google Search Ads to accelerate ranking and protect your brand Why .com still matters more than any other TLD Timestamps 00:00 — Why your new domain must rank for your own brand name 00:31 — Why ranking for your brand name is a critical early trust signal 01:03 — The rookie mistake founders make when picking a brand name 01:13 — What ideal, non-competitive SERPs should look like 01:35 — Graphed.com’s journey to finally ranking in position one 01:45 — Overview of the process to teach Google your brand 01:55 — Step 1: Build backlinks to your homepage 03:29 — Step 2: Drive branded search with social posts & content 04:21 — Step 3: Run Google Search Ads on your exact brand name 05:45 — Why you should always buy the .com for your brand 06:16 — Final thoughts + Graphed free trial Key Topics & Insights 1. Ranking for Your Brand Name = Early-Stage Trust If som…

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