# He Got 100,000,000 impressions on LinkedIn for free and shares exact framework

Page: https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/he-got-100-000-000-impressions-on-linkedin-for-free-and-shares-exact-framework
Text version: https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/he-got-100-000-000-impressions-on-linkedin-for-free-and-shares-exact-framework.md
Podcast: [In the Pit with Cody Schneider | Marketing | Growth | Startups](https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110)
Published: 2025-08-07T16:55:34+00:00
Episode link: https://share.transistor.fm/s/0b33913d
Audio file: https://media.transistor.fm/0b33913d/ebf2c799.mp3
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JSON: https://stenobird.com/v1/public/podcasts/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/episodes/he-got-100-000-000-impressions-on-linkedin-for-free-and-shares-exact-framework
Duration seconds: 2504

## Resource

https://www.graphed.com/ - AI data analyst to build dashboard and get insights If your LinkedIn feed looks like a museum of giant n8n screenshots and “comment to get the guide” posts…good. That means the playbook works— when you do it right . Paolo breaks down the exact framework his agency uses to turn LinkedIn into a repeatable inbound lead engine for B2B—especially SaaS, agencies, and info businesses. What You’ll Learn Lead magnet mechanics that still crush: how to pick the right asset (templates vs. guides), formats that perform (Notion docs, Miro boards, short scroll videos), and the “perceived value + curiosity + scarcity” combo. Hooks that make people click “See more”: trigger desire, fear, or curiosity in the first 3 lines. Pattern interrupts that boost reach: why oversized workflows, zoom-ins, and 10-second sped-up videos spike hover time and help the algo. Profile-as-landing-page: how to structure your headline, Featured section, and CTAs to funnel traffic without tanking post reach. Nurture after the comment: DM prompts that qualify intent, when to drop case studies, and how to avoid low-intent “free audit” traps. Where this shines: B2B SaaS, agencies, consultants/coaches—audiences that are active on LinkedIn and buy from content. Paolo’s Playbook (Step-by-Step) Pick the problem (one ICP pain your offer solves). Choose the asset format based on buyer type: Done-for-you buyers → plug-and-play templates . Education/info buyers → guides/videos . Design the preview media to signal value and create curiosity : Notion table of contents screenshot, massive Miro flow, or a 10-sec scroll video . Write the post like this: 3-line hook (desire/fear/curiosity). Promise + what’s inside. CTA to comment (optionally “repost for priority”). Light scarcity (e.g., 48-hour windo…

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