# Find All the Citations ChatGPT is Using to Answer Your Target Customer's Questions

Page: https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/find-all-the-citations-chatgpt-is-using-to-answer-your-target-customer-s-questions
Text version: https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/find-all-the-citations-chatgpt-is-using-to-answer-your-target-customer-s-questions.md
Podcast: [In the Pit with Cody Schneider | Marketing | Growth | Startups](https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110)
Published: 2025-12-22T18:30:00+00:00
Episode link: https://share.transistor.fm/s/2135c420
Audio file: https://media.transistor.fm/2135c420/90d8722e.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/episodes/find-all-the-citations-chatgpt-is-using-to-answer-your-target-customer-s-questions
Duration seconds: 2629

## Resource

If you’re not getting cited by ChatGPT, your “AI SEO” strategy isn’t working, no matter what your dashboards say. Most of it is observability theater: dashboards, charts, synthetic prompts — and zero actual placement. In this episode, we chat with Shawn Schneider , founder of Eldil AI , about what actually determines whether your company shows up in ChatGPT answers. The short answer: LLMs don’t reward more content, clever prompts, or prettier dashboards. They reward a small set of trusted third-party sources — and most brands aren’t mentioned in any of them. Shawn breaks down why observability alone creates a false sense of progress, how to identify the specific citations that dominate your category, and how to turn that insight into real placements through outreach and negotiation. We also unpack why Google Search Console is still the best signal we have for AI-driven queries, how to prioritize the one citation that actually matters, and what the first 30–90 days can look like when you do this correctly. Guest Shawn Schneider — founder of Eldil AI , a GEO / AI SEO platform focused on identifying and securing the citations LLMs rely on most; helps brands and agencies win visibility in ChatGPT by targeting the power-law sources that shape AI answers. Guest Links LinkedIn: https://www.linkedin.com/in/shawn-schneider-61b2b5207/ Company Website: https://www.eldil.ai/ What You’ll Learn Why most GEO / AI SEO observability tools are meaningless without actual placements The only thing that reliably improves AI search visibility: citation placements How to use Google Search Console to surface AI fan-out queries Why synthetic prompt data is still unreliable (and what to trust instead) The power law of citations : why only 1–3 sources actually matter How Eldil turns citation dis…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/episodes/find-all-the-citations-chatgpt-is-using-to-answer-your-target-customer-s-questions/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/find-all-the-citations-chatgpt-is-using-to-answer-your-target-customer-s-questions.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.