# Cloud Gaming: Free, Controller-less, & Ditching the Console with André Swanston (PHYND)

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Podcast: [In Studio with Kimberly Lovi](https://stenobird.com/podcast/in-studio-with-kimberly-lovi-192650)
Published: 2026-05-20T07:00:00+00:00
Episode link: https://diamondsandcoconutsblog.libsyn.com/cloud-gaming-free-controller-less-ditching-the-console-with-andr-swanston-phynd
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/diamondsandcoconutsblog/05_19_26_In_Studio_Andre_Phynd_Full_Edit_Audio_Cleanup.mp3?dest-id=4761347
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Duration seconds: 1840

## Resource

Ep. 206 - Kimberly sits down with multi-time tech entrepreneur André Swanston on the historic launch day of his groundbreaking cloud gaming platform, PHYND. Fresh off a massive nine-figure exit from his previous venture, True Optik, André is on a mission to completely democratize how we play video games on the big screen. In partnership with Samsung, PHYND is removing the heavy financial barrier of gaming by eliminating the need for expensive consoles and dedicated controllers—making high-quality gaming completely free and accessible right through your smart TV. André pulls back the curtain on the realities of entrepreneurship, including the gritty truths of raising capital as a minority founder, how being "pissed off" can be a powerful tool for motivation, and why failure is only finite if you refuse to quit. We also dive into his venture into professional sports as the founder of Connecticut United FC, and how he models a relentless work ethic for his children. Chapter Timestamps: 0:22 - Introduction: Meet André Swanston & PHYND 0:52 - Inside Launch Day & The 2-Year Journey 2:04 - The Roots of André's Entrepreneurial Hustle 3:50 - The "Ahead of Its Time" First Startup 4:59 - The Pivot to Data & The 9-Figure Exit of True Optik 5:32 - The Brutal Realities of Raising Capital as a Minority Founder 8:22 - Using Rejection and Spite as Core Motivation 9:33 - "Failure is Finite": How to Overcome a Shut-Down Startup 10:37 - How True Optic Revolutionized Connected TV Advertising 12:09 - Bringing Professional Soccer to Connecticut: Connecticut United FC 14:46 - Highs, Lows, and Moving the Goalposts as a Founder 17:19 - Modeling the Hustle: Raising Kids in the Office on Christmas Eve 19:18 - The Origin of PHYND: Why Cloud Gaming's Time is Right Now 22:51 - Disrupting the Industr…

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