# In Focus-Parley | Are brands overreacting to manufactured outrage?

Page: https://stenobird.com/podcast/in-focus-by-the-hindu-421346/in-focus-parley-are-brands-overreacting-to-manufactured-outrage
Text version: https://stenobird.com/podcast/in-focus-by-the-hindu-421346/in-focus-parley-are-brands-overreacting-to-manufactured-outrage.md
Podcast: [In Focus by The Hindu](https://stenobird.com/podcast/in-focus-by-the-hindu-421346)
Published: 2026-09-03T14:10:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/traffic.megaphone.fm/THGU8401549180.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/traffic.megaphone.fm/THGU8401549180.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/in-focus-by-the-hindu-421346/episodes/in-focus-parley-are-brands-overreacting-to-manufactured-outrage
Duration seconds: 1714

## Resource

Last week, jewellery brand Giva withdrew an advertisement it made for Raksha Bandhan after netizens criticised actress Kriti Sanon’s outfit as too revealing for a traditional festival. The incident is the latest in a series of brands backtracking on their advertisements following backlash that is often religiously or communally charged. Given India’s current socio-political climate, are brands overreacting to manufactured outrage? Here, we discuss the question. Guest: Mitushi Sharma and Santosh Desai Host: Sonikka Loganathan Producer: Jude Weston Learn more about your ad choices. Visit megaphone.fm/adchoices

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/in-focus-by-the-hindu-421346/episodes/in-focus-parley-are-brands-overreacting-to-manufactured-outrage/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/in-focus-by-the-hindu-421346/in-focus-parley-are-brands-overreacting-to-manufactured-outrage.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.