# How Harness runs 16 “startups within a startup” at scale | Jyoti Bansal (Co-founder and CEO)

Page: https://stenobird.com/podcast/in-depth-1318680/how-harness-runs-16-startups-within-a-startup-at-scale-jyoti-bansal-co-founder-and-ceo
Text version: https://stenobird.com/podcast/in-depth-1318680/how-harness-runs-16-startups-within-a-startup-at-scale-jyoti-bansal-co-founder-and-ceo.md
Podcast: [In Depth](https://stenobird.com/podcast/in-depth-1318680)
Published: 2025-11-19T12:00:00+00:00
Episode link: https://traffic.megaphone.fm/FRCH2029336637.mp3
Audio file: https://traffic.megaphone.fm/FRCH2029336637.mp3
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JSON: https://stenobird.com/v1/public/podcasts/in-depth-1318680/episodes/how-harness-runs-16-startups-within-a-startup-at-scale-jyoti-bansal-co-founder-and-ceo
Duration seconds: 3917

## Resource

Jyoti Bansal is the co-founder and CEO of Harness, the software delivery platform used by thousands of engineering teams, and previously founded AppDynamics, which he led from inception to a multibillion-dollar acquisition by Cisco. In this episode, Jyoti unpacks what it really takes to move from mid-market to enterprise, why he thinks in terms of “product-market-sales fit,” and how he structures Harness as a collection of “startups within a startup” to launch multiple “best-of-breed” products. In today’s episode, we discuss: Why companies get stuck in the mid-market and struggle to move up into enterprise Why Jyoti deliberately lost Netflix as their customer The difference between product-market-sales fit, and product-market-fit How to build a scalable, capacity-driven go-to-market machine (instead of chasing deals) Diagnosing whether you have a product problem or a distribution problem How to hire and evaluate your first head of sales and top sales leaders Why Jyoti sold AppDynamics three days before IPO The “binary differentiator” rule for launching new products into crowded markets Why Harness runs 16 product lines under one roof Where to find Jyoti: LinkedIn: https://www.linkedin.com/in/jyotibansal/ Twitter/X: https://x.com/jyotibansalsf Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast References: Amazon: https://www.amazon.com/ AppDynamics: https://www.appdynamics.com/ Barclays: https://home.barclays/ BIG Labs: h…

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