# Branding, Innovation, & Personal Planning with Amanda Key

Page: https://stenobird.com/podcast/imperfectly-impactful-with-cat-roten-6699391/branding-innovation-personal-planning-with-amanda-key
Text version: https://stenobird.com/podcast/imperfectly-impactful-with-cat-roten-6699391/branding-innovation-personal-planning-with-amanda-key.md
Podcast: [Imperfectly Impactful with Cat Roten](https://stenobird.com/podcast/imperfectly-impactful-with-cat-roten-6699391)
Published: 2026-02-13T16:53:45+00:00
Episode link: https://catroten.podbean.com/e/branding-innovation-personal-planning-with-amanda-key/
Audio file: https://mcdn.podbean.com/mf/web/i9nt78dsy9yu4xrx/EP_Feb_3_final_episodeb7ep4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/imperfectly-impactful-with-cat-roten-6699391/episodes/branding-innovation-personal-planning-with-amanda-key
Duration seconds: 1926

## Resource

I’m sitting down with my dear friend Amanda Key, someone I met a little over two years ago at our very first Powerhouse Women event. We showed up not knowing anyone, sat next to each other, and have been walking alongside one another ever since. Amanda shares about her decade-long career in product development and innovation, and how she’s learned to blend data, intuition, and storytelling to create products people genuinely connect with. But we also go beyond career and into what this past year has looked like for her on a personal level. We explore: Why listening comes before creating Using data and intuition together Building a personal “rally cry” or guiding word Letting go of constant productivity and redefining success The quiet confidence that grows when you honor who you are Amanda’s honesty and heart shine through this entire conversation, and I know so many of you will see pieces of yourselves in her story. Connect with Amanda: Instagram- @amandakeyog Resources: Connect on Instagram – @cat.roten Interested in weekly updates? Join our weekly newsletter! Prefer Video?- Checkout our Youtube channel

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## Transcript

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