# Hybrid Rye Through a Farmer's Lens with Cole Ambrock | KWS Seeds Canada

Page: https://stenobird.com/podcast/impact-farming-334285/hybrid-rye-through-a-farmer-s-lens-with-cole-ambrock-kws-seeds-canada
Text version: https://stenobird.com/podcast/impact-farming-334285/hybrid-rye-through-a-farmer-s-lens-with-cole-ambrock-kws-seeds-canada.md
Podcast: [Impact Farming](https://stenobird.com/podcast/impact-farming-334285)
Published: 2026-05-22T19:00:00+00:00
Episode link: https://impactfarming.libsyn.com/hybrid-rye-through-a-farmers-lens-with-cole-ambrock-kws-seeds-canada
Audio file: https://traffic.libsyn.com/secure/impactfarming/Product_Spotlight_Hybrid_Rye_Through_a_Farmers_Lens_with_Cole_Ambrock.m4a?dest-id=729499
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JSON: https://stenobird.com/v1/public/podcasts/impact-farming-334285/episodes/hybrid-rye-through-a-farmer-s-lens-with-cole-ambrock-kws-seeds-canada
Duration seconds: 828

## Resource

In this product spotlight episode of The Impact Farming Show, we sit down with Cole Ambrock, Sales & Marketing Manager with KWS Seeds Canada and an Alberta farmer who brings both industry expertise and real-world farming experience to the conversation. Cole shares a firsthand look at his experience growing hybrid rye under extremely dry fall conditions and why he stayed committed to the crop despite a long stretch without moisture. From planting decisions to digging through snow in mid-November to assess emergence, this episode offers valuable insight into the resilience and performance potential of hybrid rye. The conversation explores: • Why Cole chose to plant hybrid rye on his own farm • What conditions looked like during an extended dry fall • Managing uncertainty and maintaining confidence in the crop plan • What he discovered when checking fields under snow cover • Winter survival results and spring crop performance • Lessons for farmers considering hybrid rye in challenging moisture conditions Conversation Timestamps: 0:00 - Why he chose to plant hybrid rye in the first place 0:45 – Cole's journey with KWS Seeds Canada and their family farm 1:28 - Why Cole decided to plant hybrid rye on their farm 3:18 - Seeding into dry fall conditions with little to no moisture 5:25 - Staying confident through uncertainty 8:00 - Digging through snow in mid-November to assess the crop 10:12 - Winter survival and spring performance results & key lessons for farmers considering hybrid rye under challenging conditions This episode provides practical insight for growers looking at crop resilience, fall seeding strategies, and long-term confidence in hybrid rye performance under real prairie conditions. A big thank you to this episode's spotlight partner: KWS Seeds Canada SHOW RESO…

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