# Canada's $7 Billion Agriculture Opportunity with Justine Hendricks | Farm Credit Canada

Page: https://stenobird.com/podcast/impact-farming-334285/canada-s-7-billion-agriculture-opportunity-with-justine-hendricks-farm-credit-canada
Text version: https://stenobird.com/podcast/impact-farming-334285/canada-s-7-billion-agriculture-opportunity-with-justine-hendricks-farm-credit-canada.md
Podcast: [Impact Farming](https://stenobird.com/podcast/impact-farming-334285)
Published: 2026-06-03T19:00:00+00:00
Episode link: https://impactfarming.libsyn.com/canadas-7-billion-agriculture-opportunity-with-justine-hendricks-farm-credit-canada
Audio file: https://traffic.libsyn.com/secure/impactfarming/Canadas_7_Billion_Agriculture_Opportunity_with_Justine_Hendricks_FCC.m4a?dest-id=729499
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JSON: https://stenobird.com/v1/public/podcasts/impact-farming-334285/episodes/canada-s-7-billion-agriculture-opportunity-with-justine-hendricks-farm-credit-canada
Duration seconds: 3515

## Resource

Canadian agriculture stands at a pivotal moment. As global food demand rises and supply chains shift, Canada has a unique opportunity to strengthen its position as a trusted global food supplier while driving economic growth here at home. In this episode of The Impact Farming Show, host Tracy sits down with Justine Hendricks, President and CEO of Farm Credit Canada, to explore why this could be a generational opportunity for Canadian agriculture. The conversation dives into the state of Canadian agriculture, the importance of productivity growth, innovation, investment, and trade diversification, along with FCC's leadership in mobilizing up to $7 billion in investment across the agri food sector. Justine also shares insights into the national movement Let's Grow Canada and why telling the story of Canadian agriculture matters now more than ever. From farm level productivity to global market opportunities, this episode highlights the enormous potential ahead for Canada's agriculture and food industry. Episode Highlights • Why Canadian agriculture remains one of the country's best kept secrets • The economic impact of agriculture in Canada and its role in supporting one in nine jobs • Why this is a generational moment for Canadian agriculture • Canada's competitive advantages as a global food supplier • The slowdown in farm productivity growth and why it matters (still growing but not as fast) • What restoring productivity growth could mean for farmers and rural communities • The coalition targeting up to $7 billion in investment across agriculture and food innovation • Emerging innovations and technologies shaping the future of farming • Opportunities across the entire agri food value chain • Insights into the Let's Grow Canada movement • A vision for the future of Cana…

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## Transcript

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