# Martin Tirado (SIMA): Culture, Systems, Profit: Snow Industry Lessons

Page: https://stenobird.com/podcast/im-landscape-growth-podcast-6572079/culture-systems-profit-snow-industry-lessons-w-martin-tirado-sima
Text version: https://stenobird.com/podcast/im-landscape-growth-podcast-6572079/culture-systems-profit-snow-industry-lessons-w-martin-tirado-sima.md
Podcast: [IM Landscape Growth Podcast](https://stenobird.com/podcast/im-landscape-growth-podcast-6572079)
Published: 2025-12-03T15:53:45+00:00
Episode link: https://im-landscape-growth-podcast.simplecast.com/episodes/culture-systems-profit-snow-industry-lessons-w-martin-tirado-sima-_3nJc7VS
Audio file: https://cdn.simplecast.com/audio/ce730172-54a8-4105-8b74-069fe54ea4c5/episodes/703119c7-c225-4929-98d5-9114a63ec27a/audio/854748a7-7b0a-4217-820e-8f56c9cd92e5/default_tc.mp3?aid=rss_feed&feed=65gn8Rd_
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Duration seconds: 2322

## Resource

Rob sits down with Martin Tirado, CEO & Executive Director of SIMA, to break down what’s really holding snow and ice entrepreneurs back—and how top contractors are still hitting 19% profit margins despite unpredictable winters. They dive into culture, systems, benchmark data, training, and practical ways to grow a snow business without burning out your people.

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## Transcript

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