# Bob Roman (Fire by Design): How to Differentiate in a Sea of “Me Too” Contractors

Page: https://stenobird.com/podcast/im-landscape-growth-podcast-6572079/bob-roman-fire-by-design-how-to-differentiate-in-a-sea-of-me-too-contractors
Text version: https://stenobird.com/podcast/im-landscape-growth-podcast-6572079/bob-roman-fire-by-design-how-to-differentiate-in-a-sea-of-me-too-contractors.md
Podcast: [IM Landscape Growth Podcast](https://stenobird.com/podcast/im-landscape-growth-podcast-6572079)
Published: 2026-02-10T12:00:00+00:00
Episode link: https://im-landscape-growth-podcast.simplecast.com/episodes/bob-roman-fire-by-design-how-to-differentiate-in-a-sea-of-me-too-contractors-I6F0oVBn
Audio file: https://cdn.simplecast.com/audio/ce730172-54a8-4105-8b74-069fe54ea4c5/episodes/aee5d370-6ab9-4371-bd8d-4adb8d4cfd22/audio/c85a185f-5193-48dd-a32d-6c9285d28b79/default_tc.mp3?aid=rss_feed&feed=65gn8Rd_
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Duration seconds: 2790

## Resource

Bob Roman, founder of Fire by Design, shares how repeated product failures forced him to invent an all-weather automated ignition system and how training people, building proof-driven marketing, and going national took the business from under $100K to $10M+ in roughly six years.

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## Transcript

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