# The Future of UK Gambling: Are Affordability Checks the Solution? | Ep. 771

Page: https://stenobird.com/podcast/igaming-daily-6317678/the-future-of-uk-gambling-are-affordability-checks-the-solution-ep-771
Text version: https://stenobird.com/podcast/igaming-daily-6317678/the-future-of-uk-gambling-are-affordability-checks-the-solution-ep-771.md
Podcast: [iGaming Daily](https://stenobird.com/podcast/igaming-daily-6317678)
Published: 2026-05-12T04:00:00+00:00
Episode link: https://share.transistor.fm/s/1cf99dcb
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/1cf99dcb/40ba299d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/igaming-daily-6317678/episodes/the-future-of-uk-gambling-are-affordability-checks-the-solution-ep-771
Duration seconds: 1341

## Resource

In today's episode Host Charlie Horner is joined by Editor-at-Large Ted Menmuir as the pair explore the controversial topic of affordability checks in the UK gambling industry, examining regulatory challenges, industry reactions, and potential impacts on consumer behaviour and black market activity. Key topics Regulatory challenges of affordability checks Industry reactions and concerns Potential impact on black market activity Host: Charlie Horner Guest: Ted Menmuir Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com . Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

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## Transcript

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