# Scaling Strategy and Marketing Excellence | Ep. 759

Page: https://stenobird.com/podcast/igaming-daily-6317678/scaling-strategy-and-marketing-excellence-ep-759
Text version: https://stenobird.com/podcast/igaming-daily-6317678/scaling-strategy-and-marketing-excellence-ep-759.md
Podcast: [iGaming Daily](https://stenobird.com/podcast/igaming-daily-6317678)
Published: 2026-04-23T04:00:00+00:00
Episode link: https://share.transistor.fm/s/9095e382
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/9095e382/26ab32f6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/igaming-daily-6317678/episodes/scaling-strategy-and-marketing-excellence-ep-759
Duration seconds: 1902

## Resource

In today's episode of iGaming Daily Host Charlie Horner is joined by Arjan Korstjens Principle at Casino Marketing Academy and Dan Phillips, CEO, Founder, Investor & NED offering Advisory / Fractional Services at NEL Advisory (iGaming consultants) as the trio discuss the evolution of land-based marketing techniques and the strategic role of fractional advisory in driving global iGaming growth. Tune in to today's episode to find out: How traditional casino marketing principles are being adapted for the digital age. Why fractional leadership is becoming a vital tool for scaling gaming businesses. The most effective ways to bridge the gap between land-based and online operations. How expert advisory services help operators navigate increasingly complex global regulations. What the future of player retention looks like in a hyper-competitive market. Host: Charlie Horner Guests: Arjan Korstjens & Dan Phillips Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com . Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

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## Transcript

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