# Maximising Player Value During the World Cup with Optimove | Ep. 820

Page: https://stenobird.com/podcast/igaming-daily-6317678/maximising-player-value-during-the-world-cup-with-optimove-ep-820
Text version: https://stenobird.com/podcast/igaming-daily-6317678/maximising-player-value-during-the-world-cup-with-optimove-ep-820.md
Podcast: [iGaming Daily](https://stenobird.com/podcast/igaming-daily-6317678)
Published: 2026-07-21T04:00:00+00:00
Episode link: https://share.transistor.fm/s/8e28eb0d
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/8e28eb0d/e7ae846b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/igaming-daily-6317678/episodes/maximising-player-value-during-the-world-cup-with-optimove-ep-820
Duration seconds: 1183

## Resource

In this episode of iGaming Daily, Fernando Noodt and Motti Colman explore how data, AI, and segmentation can help operators maximise player retention during major tournaments like the FIFA World Cup. They discuss strategies for identifying high-value customers, market differences, and long-term growth tactics. Key Topics Player behaviour analysis during the World Cup Segmentation strategies for different markets Using data and AI to improve retention Identifying high-value customers post-tournament Market differences: Latam, US, Europe Impact of tournament timing on betting behaviour Reactivation and lifecycle management Predictive analytics for customer value Host: Fernando Noodt Guest: Motti Colman Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

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## Transcript

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