# Is Brazil’s Ad Crackdown Driving Bettors to the Black Market?| Ep. 817

Page: https://stenobird.com/podcast/igaming-daily-6317678/is-brazil-s-ad-crackdown-driving-bettors-to-the-black-market-ep-817
Text version: https://stenobird.com/podcast/igaming-daily-6317678/is-brazil-s-ad-crackdown-driving-bettors-to-the-black-market-ep-817.md
Podcast: [iGaming Daily](https://stenobird.com/podcast/igaming-daily-6317678)
Published: 2026-07-16T04:00:00+00:00
Episode link: https://share.transistor.fm/s/466df951
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/466df951/a58be075.mp3
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JSON: https://stenobird.com/v1/public/podcasts/igaming-daily-6317678/episodes/is-brazil-s-ad-crackdown-driving-bettors-to-the-black-market-ep-817
Duration seconds: 1266

## Resource

In this episode, host Fernando Noodt sits down with Elisa Marcante and Leo Biazzi to dissect Brazil's sudden decision to tighten sports betting advertising rules shortly after regulation came into force. They break down the extending responsibilities for platforms and affiliates, the shift toward tobacco-style warning signs, and whether these strict local and national clampdowns will drive users toward the illegal market. Key Topics Brazil’s Rapid Regulatory Shift: Why the government tightened betting advertising rules so soon after initial regulation. Shared Responsibility: How extending advertising liability to broadcasters, platforms, and affiliates changes the game. The New Warning Labels: The psychology behind the aggressive, tobacco-style mandatory warnings. The Black Market Risk: Whether strict rules on legal operators will inadvertently help illegal operations thrive. The Threat of a Patchwork Market: How local public advertising bans in Rio de Janeiro and Belo Horizonte could complicate national marketing campaigns. Host: Fernando Noodt Guests: Elisa Marcante & Leo Biazzi Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

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## Transcript

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