# Building a Sustainable iGaming Industry: Insights from the Better Gambling Forum | Ep. 794

Page: https://stenobird.com/podcast/igaming-daily-6317678/building-a-sustainable-igaming-industry-insights-from-the-better-gambling-forum-ep-794
Text version: https://stenobird.com/podcast/igaming-daily-6317678/building-a-sustainable-igaming-industry-insights-from-the-better-gambling-forum-ep-794.md
Podcast: [iGaming Daily](https://stenobird.com/podcast/igaming-daily-6317678)
Published: 2026-06-15T04:00:00+00:00
Episode link: https://share.transistor.fm/s/ca52b4ee
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/ca52b4ee/bd115ffa.mp3
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JSON: https://stenobird.com/v1/public/podcasts/igaming-daily-6317678/episodes/building-a-sustainable-igaming-industry-insights-from-the-better-gambling-forum-ep-794
Duration seconds: 1176

## Resource

In this episode, SBC Media Director Martyn Elliott is joined by Shawn Fluharty, Chair of the Better Gambling Forum. Together, they discuss how collaboration, regulation, and innovation are shaping the iGaming sector to drive sustainability, player protection, and responsible growth. Key Topics The mission of the Better Gambling Forum and its global approach The importance of early expert involvement in policy making Industry's move beyond compliance for sustainability Challenges of prediction markets and black market risks The role of media in shaping public perception of gambling Host: Martyn Elliott Guest: Shawn Fluharty Producer: Anaya McDonald Editor: Anaya McDonald Article: https://sbcnews.co.uk/social-responsibility/2026/05/26/better-gambling-forum-sbc-partnership/ Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

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## Transcript

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