# 132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]

Page: https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803/132-culture-shock-to-capital-gains-the-branding-science-black-businesses-need-to-succeed-with-evante-daniels-masterclass-part-2
Text version: https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803/132-culture-shock-to-capital-gains-the-branding-science-black-businesses-need-to-succeed-with-evante-daniels-masterclass-part-2.md
Podcast: [iDigress with Troy Sandidge](https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803)
Published: 2025-02-21T01:44:08+00:00
Episode link: https://iDigress.fm
Audio file: https://cdn.simplecast.com/audio/685896de-cea4-48bb-aa7c-7380c35116e9/episodes/09d12bc1-94fa-4cbf-8bd8-97705d8c0e69/audio/f47bc6e0-ccc7-4ca8-b6a1-a3e926f0c74e/default_tc.mp3?aid=rss_feed&feed=GrGZIoU6
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Duration seconds: 2205

## Resource

Your brand name isn’t just a name, it’s your gateway to capital, credibility, and growth! In this Masterclass Part 2 episode with branding strategist Evante Daniels, Founder of Seeqer, we break down the science behind branding success for Black businesses. We explore how cultural influence impacts perception, the key mistakes entrepreneurs make when positioning their brands, and how to turn culture shock into capital gains. If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you.

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## Transcript

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