# 130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]

Page: https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803/130-the-new-shift-marketers-can-no-longer-ignore-abm-vs-mbm-vs-cbm
Text version: https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803/130-the-new-shift-marketers-can-no-longer-ignore-abm-vs-mbm-vs-cbm.md
Podcast: [iDigress with Troy Sandidge](https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803)
Published: 2025-02-18T21:25:44+00:00
Episode link: https://iDigress.fm
Audio file: https://cdn.simplecast.com/audio/685896de-cea4-48bb-aa7c-7380c35116e9/episodes/230b0fe0-6dba-4416-b574-bd60f6655b2a/audio/e679ffce-35a7-468b-aa06-28cd899eb067/default_tc.mp3?aid=rss_feed&feed=GrGZIoU6
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Duration seconds: 1001

## Resource

Is Account-Based Marketing still the unequivocal way to go? Or have the markets shifted and require a different approach? For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration. This episode will break down all three and show you how to turn your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.

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## Transcript

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