# The Secret Marketing Tactic Killing The Internet

Page: https://stenobird.com/podcast/icymi-1580479/the-secret-marketing-tactic-killing-the-internet
Text version: https://stenobird.com/podcast/icymi-1580479/the-secret-marketing-tactic-killing-the-internet.md
Podcast: [ICYMI](https://stenobird.com/podcast/icymi-1580479)
Published: 2026-05-27T07:00:00+00:00
Episode link: https://shows.acast.com/icymi/episodes/6a15f6088ff41815a896633a
Audio file: https://sphinx.acast.com/p/open/s/695ff52ed8ac698e7e1291b4/e/6a15f6088ff41815a896633a/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/icymi-1580479/episodes/the-secret-marketing-tactic-killing-the-internet
Duration seconds: 1580

## Resource

On today’s episode, host Kate Lindsay is joined by New York Magazine features writer Lane Brown whose latest piece breaks down the “clipping economy,” which has become the backbone of the entire internet. Cheaper than traditional advertising, people and companies employ bots and users to generate fake hype for everything from music to TV shows to SNL performances. The internet has become so saturated with this content that now almost everyone has to do it to compete. But if you take away clipping, does any real internet remain? And if everything is marketing, is anything online real? This podcast is produced by Vic Whitley-Berry, Daisy Rosario, and Kate Lindsay. Need to set up your Slate Plus feed? If you subscribed through Slate.com, check out our FAQ at slate.com/podcastfaqs for easy instructions. Members subscribed via Apple Podcasts get automatic access—no setup required. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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