# 79: Lead with Confidence: How to Build Trust and Book Clients Without the Sales Pressure

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Text version: https://stenobird.com/podcast/iconik-ceo-6320627/79-lead-with-confidence-how-to-build-trust-and-book-clients-without-the-sales-pressure.md
Podcast: [ICONIK CEO®](https://stenobird.com/podcast/iconik-ceo-6320627)
Published: 2025-07-01T04:00:00+00:00
Episode link: https://nikishaking.com/blog/79-lead-with-confidence-how-to-build-trust-and-book-clients-without-the-sales-pressure
Audio file: https://episodes.captivate.fm/episode/71fbbe2f-97bc-4de3-a795-712dc08ed803.mp3
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Duration seconds: 1018

## Resource

Does sales make your stomach twist? Do you over-talk, undercharge, or walk away from discovery calls feeling like you fumbled it, even when you know you're great at what you do? You’re not alone. And today’s episode will change the way you approach sales forever. In this powerful installment of the Leading Her Way podcast, host Nikisha King shares how to build client trust before you ever get on a call, and how to confidently lead sales conversations without pressure, performance, or pitching...

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## Transcript

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