# Eli James: Rockstar Drummer Turned Fashion CEO | The Story Behind Ghost Circus Apparel

Page: https://stenobird.com/podcast/icon-presents-7023893/eli-james-rockstar-drummer-turned-fashion-ceo-the-story-behind-ghost-circus-apparel
Text version: https://stenobird.com/podcast/icon-presents-7023893/eli-james-rockstar-drummer-turned-fashion-ceo-the-story-behind-ghost-circus-apparel.md
Podcast: [Icon Presents](https://stenobird.com/podcast/icon-presents-7023893)
Published: 2025-07-14T19:00:00+00:00
Episode link: https://Antwonhaynesm.podbean.com/e/eli-james-rockstar-drummer-turned-fashion-ceo-the-story-behind-ghost-circus-apparel/
Audio file: https://mcdn.podbean.com/mf/web/iypqaxwfg75exibp/S02-E12_Eli_Jamesb9z2p.mp3
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JSON: https://stenobird.com/v1/public/podcasts/icon-presents-7023893/episodes/eli-james-rockstar-drummer-turned-fashion-ceo-the-story-behind-ghost-circus-apparel
Duration seconds: 2452

## Resource

Eli James, an international drummer turned celebrity fashion designer, shared his journey from playing in a hair metal band to working with iconic artists like Skrillex and Marilyn Manson. Eli discussed his transition into fashion due to his inability to afford cool clothes and his brand, Ghost Circus Apparel, which started in 2016. He emphasized the importance of focus, quality, and long-term relationships in business. Eli also highlighted the role of his wife, a former Miss USA, in supporting his ventures and overcoming personal challenges. He advised new entrepreneurs to start small, understand their market, and build genuine relationships with clients.

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## Transcript

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