# with @DocfluencerMDO: On Medfluencing & Driving Real Change In Healthcare

Page: https://stenobird.com/podcast/i-did-my-own-research-7722089/with-docfluencermdo-on-medfluencing-driving-real-change-in-healthcare
Text version: https://stenobird.com/podcast/i-did-my-own-research-7722089/with-docfluencermdo-on-medfluencing-driving-real-change-in-healthcare.md
Podcast: [I Did My Own Research](https://stenobird.com/podcast/i-did-my-own-research-7722089)
Published: 2026-03-19T10:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/fb9988b78dc4a8580e6240638b7e056cdd20703a6689e9ebd6d51e30aaa1d5b5/eyJlcGlzb2RlSWQiOiJhZjlkNTgyOC1jYzQxLTQ4MmEtOWE5Ni1kZDJiZmY1N2NlZGIiLCJwb2RjYXN0SWQiOiIzMTM4NDAzOC01MTEzLTQxNjUtODExYy01YWQwY2Y0YTg2YWYiLCJhY2NvdW50SWQiOiI2OTgzNWI4NTEzNGMyMjFlNTEwODY3MDciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliYjU1YmVmMTAyMmU3YmQwYjJmMGQ5L2ZyYW56aXNrYS1oYXlkYW5la3Mtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMy0xOV9fMi00Ny00Mi5tcDMifQ==.mp3
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JSON: https://stenobird.com/v1/public/podcasts/i-did-my-own-research-7722089/episodes/with-docfluencermdo-on-medfluencing-driving-real-change-in-healthcare
Duration seconds: 2403

## Resource

Dr. Fran is joined by Dr. Olivia Richman to discuss the rise of physician influencers and the power of social media to drive real change in healthcare. Dr. Richman shares her journey from educating peers about sexual health to building Docfluencer MDO —a growing community of medical creators using their platforms to combat misinformation, amplify public health messaging, and advocate for reform. Together, they explore what makes a doctor credible online, the challenges of navigating digital spaces, and how collaboration can turn influence into impact. They also give a behind-the-scenes look at the upcoming Docfluencer conference in New York City , designed to bring healthcare creators together for connection, mentorship, and meaningful content creation. Dr. RIchman's social media: @DocFluencerMDO Dr. Fran's social media: @PagingDrFran

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## Transcript

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