# Brendan Rice from Wodify on Gym Tech, HYROX Growth, and the Future of Hybrid Fitness

Page: https://stenobird.com/podcast/hybrid-fitness-media-7854534/brendan-rice-from-wodify-on-gym-tech-hyrox-growth-and-the-future-of-hybrid-fitness
Text version: https://stenobird.com/podcast/hybrid-fitness-media-7854534/brendan-rice-from-wodify-on-gym-tech-hyrox-growth-and-the-future-of-hybrid-fitness.md
Podcast: [Hybrid Fitness Media](https://stenobird.com/podcast/hybrid-fitness-media-7854534)
Published: 2026-05-14T16:20:00+00:00
Episode link: https://hybridfitnessmedia.com/podcast/brendan-rice-from-wodify-on-gym-tech-hyrox-growth-and-the-future-of-hybrid-fitness/
Audio file: https://episodes.captivate.fm/episode/ff3c322f-7d4f-4fc6-8494-b92140d873b1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/hybrid-fitness-media-7854534/episodes/brendan-rice-from-wodify-on-gym-tech-hyrox-growth-and-the-future-of-hybrid-fitness
Duration seconds: 3338

## Resource

Brendan Rice is CEO at Wodify, the all-in-one gym management platform that started in the CrossFit space and has spent the last several years evolving alongside the hybrid fitness boom. Brendan has been with Wodify for over eight years, has competed in Spartan races, HYROX, Ragnars, marathons, and ultras, and brings a genuinely balanced perspective on where the fitness industry has been and where it's heading. How Wodify started in CrossFit and evolved into hybrid fitness Why gym owners work harder than any other entrepreneur and where that breaks down The no passion without profit problem and what technology actually solves Retention as the number one KPI and why F45 is a cautionary tale CrossFit affiliates, HYROX partnerships, and why it's not a betrayal of values Tampa selling out in five minutes and what the demand signal means Why no major gym brand has launched a competing fitness race format The bootstrapped approach, no outside investment, long-term vision What Wodify is doing at HYROX New York and affiliate popups and activations HYROX sponsorship strategy and why naming rights weren't the play for Wodify

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