# 330: Real Estate Cancellations: When Communication Could Have Saved the Deal

Page: https://stenobird.com/podcast/hustle-humbly-podcast-250694/330-real-estate-cancellations-when-communication-could-have-saved-the-deal
Text version: https://stenobird.com/podcast/hustle-humbly-podcast-250694/330-real-estate-cancellations-when-communication-could-have-saved-the-deal.md
Podcast: [Hustle Humbly Podcast](https://stenobird.com/podcast/hustle-humbly-podcast-250694)
Published: 2025-12-01T10:00:00+00:00
Episode link: https://hustlehumblypodcast.libsyn.com/330-real-estate-cancellations-when-communication-could-have-saved-the-deal
Audio file: https://traffic.libsyn.com/secure/hustlehumblypodcast/330_Final.mp3?dest-id=1422326
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JSON: https://stenobird.com/v1/public/podcasts/hustle-humbly-podcast-250694/episodes/330-real-estate-cancellations-when-communication-could-have-saved-the-deal
Duration seconds: 4203

## Resource

Ever been blindsided by a cancellation that just didn't make sense? This week we're sharing a raw, real story about a transaction that went sideways—only to come full circle weeks(and $15,000) later. In this episode, Alissa opens up about a recent experience with a buyer who backed out of a deal unexpectedly. What followed was a perfect storm of assumptions, zero communication, and a text message that dropped a cancellation bomb—with no phone call to discuss it first. We're diving deep into the best practices & etiquette for Real Estate Cancellations: when you should call instead of texting, how to manage your client's emotions, and what happens when professionalism goes out the window. Spoiler alert: it cost the buyer way more than they expected. This is your podcast therapy session and masterclass in cancellation communication all rolled into one. Because y'all, some deals really *can* be saved—with the right conversation. Here's what we cover in this episode: - The shocking cancellation that inspired this story - Stats on how often cancellations are happening (hint: it's more than you think) - What *should* happen before a cancellation is sent - What to disclose—and when - How to exit gracefully and protect relationships for the long game - Tips for co-op agent professionalism in tricky transactions Key Quotes & Takeaways "There was a way to stop that cancellation. The buyer is still interested. They just never had the conversation." – Alissa "You owe that agent a phone call before you send a text or an email with a cancellation." – Katy "When we do a transaction together, we're a team. That's why it's called a co-op agent." – Alissa "If I don't advise you based on my knowledge, then I'm not doing my job." – Katy "Your response sets the tone for your reputation. Han…

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## Transcript

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