# Irini Boeder: Leadership Isn’t Following the Playbook, It’s Challenging It

Page: https://stenobird.com/podcast/humans-of-multifamily-7072570/irini-boeder-leadership-isn-t-following-the-playbook-it-s-challenging-it
Text version: https://stenobird.com/podcast/humans-of-multifamily-7072570/irini-boeder-leadership-isn-t-following-the-playbook-it-s-challenging-it.md
Podcast: [Humans of Multifamily](https://stenobird.com/podcast/humans-of-multifamily-7072570)
Published: 2025-12-18T15:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/zuma-marketing/episodes/Irini-Boeder-Leadership-Isnt-Following-the-Playbook--Its-Challenging-It-e3cg86f
Audio file: https://anchor.fm/s/fcb95274/podcast/play/112778895/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-18%2F414641200-44100-2-3bcc01f61569e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/humans-of-multifamily-7072570/episodes/irini-boeder-leadership-isn-t-following-the-playbook-it-s-challenging-it
Duration seconds: 2847

## Resource

In this episode of Humans of Multifamily, host Shiv Gettu sits down with Irini Boeder, National VP of Marketing & Communications at Willow Bridge and a member of the Zillow Rentals Advisory Board.Irini shares her journey as a first-generation immigrant — born in Germany, raised in Ohio, and rooted in her Egyptian heritage — and how curiosity, faith, and bold career risks shaped a path she never planned but deeply loves. From leaving Goldman Sachs to building a long-term career in multifamily, this conversation explores leadership, motherhood, mentorship, and what it really means to grow without a roadmap.This is a candid, thoughtful conversation about work, identity, and building a career that stays meaningful. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.

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## Transcript

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