# 234: How to run a marketing ops audit and turn it into a roadmap with Kelsie Dube

Page: https://stenobird.com/podcast/humans-of-martech-1320163/234-how-to-run-a-marketing-ops-audit-and-turn-it-into-a-roadmap-with-kelsie-dube
Text version: https://stenobird.com/podcast/humans-of-martech-1320163/234-how-to-run-a-marketing-ops-audit-and-turn-it-into-a-roadmap-with-kelsie-dube.md
Podcast: [Humans of Martech](https://stenobird.com/podcast/humans-of-martech-1320163)
Published: 2026-08-25T08:00:00+00:00
Episode link: https://humansofmartech.com/2026/08/25/234-how-to-run-a-marketing-ops-audit/
Audio file: https://media.transistor.fm/71c792b3/69834cae.mp3
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JSON: https://stenobird.com/v1/public/podcasts/humans-of-martech-1320163/episodes/234-how-to-run-a-marketing-ops-audit-and-turn-it-into-a-roadmap-with-kelsie-dube
Duration seconds: 3649

## Resource

What's up everyone, today we have the pleasure of sitting down with Kelsie Dube, Director of Marketing Operations and Automation at Unanet. (00:00) - Intro (01:09) - In This Episode (05:31) - Why New Marketing Ops Leaders Should Audit Before They Act (10:09) - How to Run a Marketing Ops Audit When You Join a Company (16:04) - How to Balance a Full Audit Against Your Boss's Priorities (19:00) - How to Spot a Process Problem Disguised as a Tool Problem (23:41) - How to Surface Shadow Processes and Duplicate Tools in an Audit (31:08) - How to Choose a New Martech Tool With a Tiger Team of Power Users (35:30) - How to Turn a Marketing Ops Audit Into a Prioritized Roadmap (41:20) - How to Align Your Team on a Measurement Philosophy (44:22) - What Happens to Junior Marketing Ops When AI Eats the Entry-Level Work (49:26) - How to Turn Marketing Ops From Ticket-Takers Into Business Partners (52:40) - How to Use One Interview Question to Screen for Team Fit (56:57) - How a Marketing Ops Leader Decides What Deserves Her Energy Summary: Kelsie Dube joined Unanet and did the one thing most new ops leaders are too nervous to do: nothing, at least at first. In this episode she breaks down the 30-day audit she runs before changing a single tool, how she sorts 30-plus problems into big rocks, quick wins, and parked FY27 headaches, and why she'd rather build a "digital twin" to argue with than buy another platform. She gets into the tiger-team playbook that makes tool replacements actually stick, the measurement fight every team should have out loud, and what happens to junior marketers when AI eats the entry-level rung. It's a full field guide to walking into a new company and earning trust before you change anything, plus the interview question she uses to know if you'll thrive on he…

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