# 231: Why Lattice careers and communication skills are built for the AI era, with Michele Martin from Ticketmaster

Page: https://stenobird.com/podcast/humans-of-martech-1320163/231-why-lattice-careers-and-communication-skills-are-built-for-the-ai-era-with-michele-martin-from-ticketmaster
Text version: https://stenobird.com/podcast/humans-of-martech-1320163/231-why-lattice-careers-and-communication-skills-are-built-for-the-ai-era-with-michele-martin-from-ticketmaster.md
Podcast: [Humans of Martech](https://stenobird.com/podcast/humans-of-martech-1320163)
Published: 2026-08-04T08:00:00+00:00
Episode link: https://humansofmartech.com/2026/08/04/231-why-lattice-careers-are-built-for-the-ai-era/
Audio file: https://media.transistor.fm/0e983933/64701a70.mp3
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Duration seconds: 3364

## Resource

What's up everyone, today we have the pleasure of sitting down with Michele Martin, Senior Director of Global Brand and Integrated Marketing at Ticketmaster. Summary: Most career advice still hands you a ladder and tells you to climb. Michele makes the case for a lattice instead, the crisscross path of sideways and diagonal moves that built her range across banking, retail, a startup, and now Ticketmaster. Along the way she breaks down why the call center job she almost refused changed everything, how mentorship and sponsorship are 2 different engines, and why communication beats coding as the skill that survives the AI era. She even walks through what a genuinely good AI session looks like on her marketing team. If you've ever felt boxed in by the straight climb up, this one rewires how you think about your next move. About Michele Martin Michele Martin is the Senior Director of Global Brand and Integrated Marketing at Ticketmaster, where she leads brand strategy and ties together the channels that reach fans across sports, music, and the arts. Her career is a working example of the lattice she advocates: 11 years at TD Bank moving through corporate sponsorships, communications, a contact center, and sales strategy, then brand and customer roles at L.L.Bean and a stretch at a growth-stage startup. A first-generation college graduate, she builds communities everywhere she lands, from the Kind/Red marketing collective to Live Nation Women. She's also an avid traveler, an amateur golfer, and a self-described nonfiction reader who gets her fiction through Netflix and TikTok. What A Lattice Career Means And Why It Beats The Ladder Most career advice still runs on a single image: the ladder. You start as a specialist, become a manager, then a senior manager, then a director…

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