# 209: Maria Solodilova: Why Adtech is really a marketplace with its own economics

Page: https://stenobird.com/podcast/humans-of-martech-1320163/209-maria-solodilova-why-adtech-is-really-a-marketplace-with-its-own-economics
Text version: https://stenobird.com/podcast/humans-of-martech-1320163/209-maria-solodilova-why-adtech-is-really-a-marketplace-with-its-own-economics.md
Podcast: [Humans of Martech](https://stenobird.com/podcast/humans-of-martech-1320163)
Published: 2026-03-03T09:00:00+00:00
Episode link: https://humansofmartech.com/2026/03/03/209-maria-solodilova-why-adtech-is-really-a-marketplace-with-its-own-economics/
Audio file: https://media.transistor.fm/aa3e60cb/cf4b7daf.mp3
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Duration seconds: 3213

## Resource

What’s up everyone, today we have the pleasure of sitting down with Maria Solodilova, Head of Business Development at Yango Ads. (00:00) - Intro (01:17) - In This Episode (04:23) - Mobile Ad Mediation Business Development Explained (09:58) - AI Credibility In Ad Tech Sales (18:42) - Why Adtech is Really a Marketplace With Its Own Economics (30:30) - Programmatic Ad Auctions And Inventory Dynamics (35:22) - Building Trust in Programmatic Advertising Transparency (43:39) - The Future of Contextual Advertising (46:47) - Buy-in Tip (48:03) - Books Recommendations (51:07) - Happiness System Summary : Maria takes us on a guided tour across the adtech landscape from a bird’s-eye view, describing a real-time marketplace where mobile ad mediation converts app usage into revenue through auctions that price every impression. She explains how supply-side work at Yango Ads centers on SDK integration, auction behavior, and performance tradeoffs that directly shape earnings once systems operate in production. The conversation frames adtech as a market governed by supply, demand, and incentives, which explains why performance shifts often outrun planning models and attribution frameworks. She grounds AI and transparency in observable mechanics, showing how reconciled data, clear ownership, and contextual execution support trust and durable monetization. About Maria Maria Solodilova leads global business development at Yango Ads, where she oversees revenue growth and strategic partnerships for an AI-driven mobile ad monetization platform. She manages distributed teams across the United States, China, Southeast Asia, and Latin America, with consistent delivery of seven-figure quarterly revenue and sustained performance above enterprise sales targets. Her career spans more than a decade…

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