# 202: Aleyda Solís: AI search crawlability and why your site’s technical foundations decide your visibility

Page: https://stenobird.com/podcast/humans-of-martech-1320163/202-aleyda-sol-s-ai-search-crawlability-and-why-your-site-s-technical-foundations-decide-your-visibility
Text version: https://stenobird.com/podcast/humans-of-martech-1320163/202-aleyda-sol-s-ai-search-crawlability-and-why-your-site-s-technical-foundations-decide-your-visibility.md
Podcast: [Humans of Martech](https://stenobird.com/podcast/humans-of-martech-1320163)
Published: 2026-01-13T09:00:00+00:00
Episode link: https://humansofmartech.com/2026/01/13/202-aleyda-solis-ai-search-crawlability/
Audio file: https://media.transistor.fm/5823317b/20fc7f8d.mp3
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Duration seconds: 3576

## Resource

What’s up everyone, today we have the honor of sitting down with Aleyda Solís, SEO and AI search consultant. (00:00) - Intro (01:17) - In This Episode (04:55) - Crawlability Requirements for AI Search Engines (12:21) - LLMs As A New Search Channel In A Multi Platform Discovery System (18:42) - AI Search Visibility Analysis for SEO Teams (29:17) - Creating Brand Led Informational Content for AI Search (35:51) - Choosing SEO Topics That Drive Brand-Aligned Demand (45:50) - How Topic Level Analysis Shapes AI Search Strategy (50:01) - LLM Search Console Reporting Expectations (52:09) - Why LLM Search Rewards Brands With Real Community Signals (55:12) - Prioritizing Work That Matches Personal Purpose Summary: AI search is rewriting how people find information, and Aleyda explains the shift with clear, practical detail. She has seen AI crawlers blocked without anyone noticing, JavaScript hiding full sections of sites, and brands interpreting results that were never based on complete data. She shows how users now move freely between Google, TikTok, Instagram, and LLMs, which pushes teams to treat discovery as a multi-platform system. She encourages you to verify your AI visibility, publish content rooted in real customer language, and use topic clusters to anchor strategy when prompts scatter. Her closing point is simple. Community chatter now shapes authority, and AI models pay close attention to it. About Aleyda Aleyda Solís is an international SEO and AI search optimization consultant, speaker, and author who leads Orainti, the boutique consultancy known for solving complex, multi-market SEO challenges. She’s worked with brands across ecommerce, SaaS, and global marketplaces, helping teams rebuild search foundations and scale sustainable organic growth. She also runs three…

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