# Reputation Marketing & Thought Leadership: The Growth Lever Most Brands Ignore

Page: https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/reputation-marketing-thought-leadership-the-growth-lever-most-brands-ignore
Text version: https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/reputation-marketing-thought-leadership-the-growth-lever-most-brands-ignore.md
Podcast: [Humans of Growth: Stories & Strategies Behind Business Growth & Business Development](https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269)
Published: 2026-04-16T09:00:00+00:00
Episode link: https://perisson.podbean.com/e/reputation-marketing-thought-leadership-the-growth-lever-most-brands-ignore/
Audio file: https://mcdn.podbean.com/mf/web/w66qmzw99mk7pbkt/Katy_Powell.mp3
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JSON: https://stenobird.com/v1/public/podcasts/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/episodes/reputation-marketing-thought-leadership-the-growth-lever-most-brands-ignore
Duration seconds: 1701

## Resource

Most B2B companies invest in visibility before they invest in credibility.That’s backwards.In today’s market, attention is cheap — but trust is rare. And if your brand reputation isn’t strong, no amount of ad spend will fix it. That’s where reputation marketing comes in.In this episode of Humans of Growth, I’m joined by Katy Hendricks, CMO at Powell Communications, a B2B PR agency that helps creative and marketing-driven companies build authority in their industries. We talk about… ✔ How intentional PR planning and focused thought leadership strategy shape long-term credibility✔ Why brand reputation compounds over time✔ The difference between visibility and authority✔ How to structure PR planning across a 12-month cycle✔ Why earned credibility outperforms paid reach in B2B✔ How executives can turn expertise into influence If you’re thinking about growth beyond clicks and impressions, this conversation will challenge how you approach your brand reputation — and what it actually takes to build authority in your industry. ______________________ RESOURCES:Get help finding the right marketing partner. Get help acquiring business funding.

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## Transcript

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