# Is SEO Dead? What Actually Works in AI Search and Google Rankings

Page: https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/is-seo-dead-what-actually-works-in-ai-search-and-google-rankings
Text version: https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/is-seo-dead-what-actually-works-in-ai-search-and-google-rankings.md
Podcast: [Humans of Growth: Stories & Strategies Behind Business Growth & Business Development](https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269)
Published: 2026-05-14T09:00:00+00:00
Episode link: https://perisson.podbean.com/e/is-seo-dead-what-actually-works-in-ai-search-and-google-rankings/
Audio file: https://mcdn.podbean.com/mf/web/kwyzr2md9mjtz3t7/Sophie_Brannon_StudioHawk.mp3
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JSON: https://stenobird.com/v1/public/podcasts/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/episodes/is-seo-dead-what-actually-works-in-ai-search-and-google-rankings
Duration seconds: 1968

## Resource

Paid ads are renting. SEO is buying. Most business owners pour their marketing budget into Google Ads and Meta because the math feels obvious — drop in a dollar, pull out five. But the channel that actually compounds, the one that builds lead generation you don't have to keep paying for, usually gets pushed to the back of the budget. And that's how most businesses end up funding Mark Zuckerberg's next yacht instead of building real long-term traffic. In this episode of Humans of Growth, I sit down with Sophie Brannon, CEO of StudioHawk US, a global SEO agency that's been ranking businesses on Google for over a decade. We get into the SEO strategy that actually works in 2026 — what early traction really looks like, why paid CPCs are about to skyrocket, and how to think about SEO when AI search is rewriting the rules of discovery. Sophie breaks down the three core pillars of SEO (technical, content, and authority), why "chunkable" content is the new ranking advantage in ChatGPT and AI Overviews, and the outdated black hat tactics making a quiet comeback — and getting penalized hard. In this episode, we cover:Why SEO is the most underrated lead generation channel for small businesses, and what it actually costs you to ignore it ✔ The renting vs buying analogy: paid ads vs SEO and how to think about real marketing ROI✔ Realistic SEO timelines: what to expect in your first 90 days vs the full 6–12 month curve✔ The three pillars of SEO strategy: technical foundation, content, and authority✔ How to know if your website is technically set up to rank (and the free tools that flag issues)✔ Keyword intent vs search volume: why high-intent, low-volume keywords often beat the obvious targets✔ What actually makes a blog post rank on Google in 2026✔ How AI search is changing SEO — an…

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