# Season 3 Episode 6 | Building AI Giants: Marketing Lessons from Startups vs Big Tech | Ryan Pollock, Together AI

Page: https://stenobird.com/podcast/humans-in-ai-7060225/season-3-episode-6-building-ai-giants-marketing-lessons-from-startups-vs-big-tech-ryan-pollock-together-ai
Text version: https://stenobird.com/podcast/humans-in-ai-7060225/season-3-episode-6-building-ai-giants-marketing-lessons-from-startups-vs-big-tech-ryan-pollock-together-ai.md
Podcast: [Humans In AI](https://stenobird.com/podcast/humans-in-ai-7060225)
Published: 2025-07-24T10:25:24+00:00
Episode link: https://podcasters.spotify.com/pod/show/humansinai/episodes/Season-3-Episode-6--Building-AI-Giants-Marketing-Lessons-from-Startups-vs-Big-Tech--Ryan-Pollock--Together-AI-e35v412
Audio file: https://anchor.fm/s/f9f7c9a8/podcast/play/105926114/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-24%2Fd988b496-83ae-4d24-3e8f-df670b3c6bda.mp3
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JSON: https://stenobird.com/v1/public/podcasts/humans-in-ai-7060225/episodes/season-3-episode-6-building-ai-giants-marketing-lessons-from-startups-vs-big-tech-ryan-pollock-together-ai
Duration seconds: 2634

## Resource

In this conversation, Ryan Pollock, lead product marketing at Together AI, discusses the evolution of AI NeoClouds and the differences in marketing strategies between large tech companies and startups. He emphasises the importance of brand recognition, developer empathy, and technical credibility in building a successful AI infrastructure company. Ryan also highlights the significant changes in the AI landscape, the common mistakes made by new entrants in the market, and the necessity of innovation in the face of competition from established players. He shares insights on measuring marketing success and the future of AI infrastructure. 🎧 The Humans In AI podcast releases new episodes every Thursday at 12pm!

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## Transcript

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