# How culture drives behaviour, performance and change

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Text version: https://stenobird.com/podcast/hub-spoken-data-analytics-chief-data-officer-cdo-data-strategy-562230/how-culture-drives-behaviour-performance-and-change.md
Podcast: [Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy](https://stenobird.com/podcast/hub-spoken-data-analytics-chief-data-officer-cdo-data-strategy-562230)
Published: 2025-12-18T05:00:00+00:00
Episode link: https://cynozure.libsyn.com/how-culture-drives-behaviour-performance-and-change
Audio file: https://traffic.libsyn.com/secure/cynozure/Hub_247.mp3?dest-id=654304
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JSON: https://stenobird.com/v1/public/podcasts/hub-spoken-data-analytics-chief-data-officer-cdo-data-strategy-562230/episodes/how-culture-drives-behaviour-performance-and-change
Duration seconds: 2530

## Resource

In this episode of Hub & Spoken , Jason Foster , CEO and Founder of Cynozure, is joined by Blaire Palmer , author, keynote speaker and expert on leadership and the future of work . This episode is a candid conversation about what organisations must rethink if they want people and performance to thrive in an era shaped by rapid technological change. Drawing on her background as a BBC journalist, one of Europe's first accredited coaches and the author of 'Punks in Suits', Blaire unpacks the long-held assumptions that quietly limit how people show up at work. She and Jason discuss why culture and trust remain the real competitive edge and why short-termism undermines long-term value. Their conversation also explores how leadership must evolve as AI takes on more of the routine and emotionally neutral tasks inside organisations. Together, they make the case that AI shouldn't be treated as an efficiency play, but as a catalyst for unlocking human potential, creativity and contribution. They discuss the organisations already redefining what "good" looks like, from value led decision-making to designing environments where people can genuinely do their best work. An interesting, people-centred conversation about rewriting the rules of work for what comes next. Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

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