# How To Succeed at Being Authentic

Page: https://stenobird.com/podcast/how-to-succeed-podcast-218065/how-to-succeed-at-being-authentic
Text version: https://stenobird.com/podcast/how-to-succeed-podcast-218065/how-to-succeed-at-being-authentic.md
Podcast: [How to Succeed Podcast](https://stenobird.com/podcast/how-to-succeed-podcast-218065)
Published: 2025-12-01T05:00:00+00:00
Episode link: https://howtosucceed.libsyn.com/how-to-succeed-at-being-authentic
Audio file: https://traffic.libsyn.com/clean/secure/howtosucceed/HTS_Marshall_AVB_Mattson_Generic_Intro_Crash_Class_FINAL.mp3?dest-id=352791
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JSON: https://stenobird.com/v1/public/podcasts/how-to-succeed-podcast-218065/episodes/how-to-succeed-at-being-authentic
Duration seconds: 2425

## Resource

Podcast Summary Anthony Vincent Bova, the brilliant mind behind the Edgework Method, joins us to unearth the true meaning of authenticity in sales. With his vast experience as a communications coach, Anthony shares his insights on how being genuinely present with customers can transform skeptical buyers into trusting clients. Throughout our conversation, we emphasize how authenticity isn't just a buzzword but a fundamental shift in how salespeople can build enduring relationships with their clients by being comfortable in their own skin. The episode also addresses the delicate balance between maintaining authenticity and meeting sales targets. Drawing intriguing parallels between acting and sales, we discuss how the pressure to perform often detracts from authentic client interactions. Anthony and I explore how self-imposed pressures and company expectations can lead to inauthentic behaviors, akin to an actor losing their emotional truth. The episode challenges salespeople to differentiate between "acting natural" and "being natural," proposing a focus on genuine relationship-building over performance metrics. Managers and leaders play a pivotal role in nurturing authenticity within sales teams, and this episode highlights the importance of creating safe, supportive environments. By encouraging conversations about emotions and focusing on understanding client needs, leaders can guide their teams toward more genuine connections with clients. In a heartfelt discussion between Anthony and his friend, Jim, we reflect on the power of gratitude and learning as twin pillars of personal and professional growth. This episode captures the spirit of collaboration and continuous improvement, inviting listeners to further explore authenticity in sales on the Sandler How to Succeed…

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## Transcript

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