# How to Lead When the Goalposts Keep Moving

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Text version: https://stenobird.com/podcast/how-to-lead-with-kate-waterfall-hill-7104275/how-to-lead-when-the-goalposts-keep-moving.md
Podcast: [How to Lead with Kate Waterfall Hill](https://stenobird.com/podcast/how-to-lead-with-kate-waterfall-hill-7104275)
Published: 2026-04-09T01:00:00+00:00
Episode link: https://www.waterfallhill.co.uk/podcast
Audio file: https://episodes.captivate.fm/episode/3fdc3226-fe69-4931-9385-38873f47ed5a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/how-to-lead-with-kate-waterfall-hill-7104275/episodes/how-to-lead-when-the-goalposts-keep-moving
Duration seconds: 834

## Resource

How leaders can steady teams when priorities and direction keep shifting. In this episode of 'How to Lead', Kate discusses how teams don’t need certainty as much as orientation, and how instability comes from how change is handled. She recommends establishing a predictable cadence for reviews to reduce shock, acknowledging fatigue when people express frustration, and maintaining a measured tone because teams calibrate off leadership presence. Practical actions include auditing recent priority shifts, introducing defined checkpoints, and slowing down delivery to signal stability and enable execution under uncertainty. Episode Highlights: 00:00 Leading Through Shifts 00:21 Meet Kate and Resources 01:01 Linda’s Pivot Chaos 01:50 Why Teams Feel Unsteady 02:39 Orientation Over Certainty 03:58 Re Anchor Before Redirect 04:35 Three Part Change Message 05:42 Name Volatility Calmly 06:10 Adaptability Builds Trust 07:13 Decision Fatigue Signals 08:07 Create Cadence and Rhythm 08:53 Handle Frustration Moments 09:42 Stay Steady as Leader 10:20 Three Actions for Next Week 11:10 Why This Wins Markets 11:52 Final Takeaways and Outro Useful links: The Digital Academy Online Course Free Resources and more information on Kate's coaching programmes Buy the "How to Lead" book Connect with Kate on LinkedIn Follow Kate on TikTok Contact Kate

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## Transcript

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