# 6. Identifying your customer

Page: https://stenobird.com/podcast/how-to-be-a-savvy-creative-7848591/6-identifying-your-customer
Text version: https://stenobird.com/podcast/how-to-be-a-savvy-creative-7848591/6-identifying-your-customer.md
Podcast: [How to be a Savvy Creative](https://stenobird.com/podcast/how-to-be-a-savvy-creative-7848591)
Published: 2026-06-08T16:00:00+00:00
Episode link: https://thesavvycreative.com.au/
Audio file: https://sphinx.acast.com/p/open/s/69f984843a143563edb99f26/e/6a26794748dd4e968983de50/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/how-to-be-a-savvy-creative-7848591/episodes/6-identifying-your-customer
Duration seconds: 3006

## Resource

In this episode I chat with Natalie Lynch, Digital Producer and Founder of Cinch Media.  It’s so important to understand your target market and we look at both understanding and crafting strategy to reach both your product/film’s target audience and also your own customer - ie. Who is going to give you work and opportunities? We talk a lot about content in the episode and it directly relates to the prior episode with Carmel so if you haven’t listened chronologically - go back and listen to episode 5 first.  Legally Blonde Cinch Media A Company of One   Screen Vixens Natalie Lynch: LinkedIn https://www.instagram.com/nat_cinch_media To learn more visit the website: https://thesavvycreative.com.au/ Follow us at: https://www.instagram.com/the_savvycreative/ Watch this chat: https://www.youtube.com/@MaidenMediaOfficial Produced by Sam Blacker: https://thepodcastbutler.com/ Recorded with: Pivotal Conversations  Music by Gen Patrick: https://www.instagram.com /genpatrick.wav/ Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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