# What the BEST Creators on Spotify Are Doing with Jordyn Christensen

Page: https://stenobird.com/podcast/how-do-i-podcast-7489378/what-the-best-creators-on-spotify-are-doing-with-jordyn-christensen
Text version: https://stenobird.com/podcast/how-do-i-podcast-7489378/what-the-best-creators-on-spotify-are-doing-with-jordyn-christensen.md
Podcast: [How Do I Podcast?](https://stenobird.com/podcast/how-do-i-podcast-7489378)
Published: 2026-09-01T20:31:51+00:00
Episode link: https://episode.flightcast.com/01M1FADD1Y85CTWPBCP0TVE7BY.mp3
Audio file: https://episode.flightcast.com/01M1FADD1Y85CTWPBCP0TVE7BY.mp3
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JSON: https://stenobird.com/v1/public/podcasts/how-do-i-podcast-7489378/episodes/what-the-best-creators-on-spotify-are-doing-with-jordyn-christensen
Duration seconds: 3499

## Resource

72% of people now prefer video over audio podcasts and the average Australian is consuming 8.3 podcasts per week. We’ve spoken over the last few weeks about how podcasts can be a great tool for getting AI tools to recommend you (check out Jeremy’s episode here - https://youtu.be/0HrEBgueeNs, how to use them to get PR and attention (check out Jessy’s episode here - https://youtu.be/rlk_fjnoPFo) And today I’m talking to Jordyn Christensen about how to actually make money as a podcaster, what Spotify tools work the best for building a community FAST, how the top charts really work and what some of the best podcasters in the world are doing to grow. Jordyn leads creative partnerships at Spotify which which means she spends her days inside the data, working with the creators who are growing fastest and earning the most. But before that she co-founded Centennial World and co-hosted Infinite Scroll for four years so she doesn’t just know creators, she’s been exactly where you are now. We talk about 🎙️Why 72% of listeners now prefer video, and the viewing habit that will surprise you 🎙️How the Spotify Partner Program works and the three revenue streams you can earn from one episode 🎙️The mistake that is keeping your show off the charts 🎙️The most underused growth lever in podcasting right now 🎙️What the best podcasters are now doing in the first 60 seconds 🎙️How to build a community that grows the show for you You’ll hear 00:00 - The Spotify stats that change how you think about video 02:07 - How Jordyn went from beauty writer to Spotify 04:05 - What listeners actually want in 2026 07:48 - How podcasting has changed since video arrived 10:52 - Why 72% prefer video and how to capture their attention 15:30 - The mistake audio-first shows make when they add video 17:19 - What act…

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## Transcript

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