# The $5Mil DM Strategy: How Creators Are Making Money Without Big Audiences with Natasha Willis Page: https://stenobird.com/podcast/how-do-i-podcast-7489378/the-5mil-dm-strategy-how-creators-are-making-money-without-big-audiences-with-natasha-willis Text version: https://stenobird.com/podcast/how-do-i-podcast-7489378/the-5mil-dm-strategy-how-creators-are-making-money-without-big-audiences-with-natasha-willis.md Podcast: [How Do I Podcast?](https://stenobird.com/podcast/how-do-i-podcast-7489378) Published: 2026-04-21T19:00:00+00:00 Episode link: https://episode.flightcast.com/01KPR6XHE74BGHBBZZ9TQFCDKR.mp3 Audio file: https://episode.flightcast.com/01KPR6XHE74BGHBBZZ9TQFCDKR.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/how-do-i-podcast-7489378/episodes/the-5mil-dm-strategy-how-creators-are-making-money-without-big-audiences-with-natasha-willis Duration seconds: 2365 ## Resource Natasha Willis has generated over $100 MILLION in revenue for her clients including Nike, Jenna Kutcher, Amy Porterfield, Russell Branson through her Instagram and DM strategies. This is a masterclass on how to not only sell your product or service to your audience in a way that actually brings value to them - but also create an ecosystem for your podcast. We chat about: 🎙️The AI automations she’s using that’s brought in over $5million sales for one of her clients 🎙️Her exact strategy behind Amy Porterhouse’s Instagram funnel 🎙️Which channels have the highest conversion rates for podcasts You’ll hear: 0:00 - The number of followers you need to have before you can start making money off your content (it’s way smaller than you think) 2:50 - Natasha’s strategy for Amy Porterfield which would convert 50% of people onto their emailing list 6:23 - Is using AI for DMs going to impact the relationship you have with the audience? 8:23 - Don’t make this mistake with AI automations 11:47 - What else you could be using your DMs for 15:05 - Should you be integrating Chat GPT or other LLMS to help with your copy? 17:10 - Which channels have the highest rate of conversion for podcast + how to package your podcast like an offer 21:22 - Which is better: reels or carousels? 22:33 - Are your freebies beginning in the wrong leads? How to get in front of people who want to pay for your product or service 25:54 - How do you use freebies as someone with a high ticket offer 28:27 - What Natasha and her clients are doing differently now versus 6/12 months ago 31:06 - How has people’s behaviour towards AI and automations changed? 33:03 - This business owner has generated over $5million sales from DMs 33:57 - How can people incorporate these strategies for other platforms like LinkedIn, YouTube,… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/how-do-i-podcast-7489378/episodes/the-5mil-dm-strategy-how-creators-are-making-money-without-big-audiences-with-natasha-willis/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/how-do-i-podcast-7489378/the-5mil-dm-strategy-how-creators-are-making-money-without-big-audiences-with-natasha-willis.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.