# How To Host An Event People Actually Talk About with Amy Dickinson

Page: https://stenobird.com/podcast/how-do-i-podcast-7489378/how-to-host-an-event-people-actually-talk-about-with-amy-dickinson
Text version: https://stenobird.com/podcast/how-do-i-podcast-7489378/how-to-host-an-event-people-actually-talk-about-with-amy-dickinson.md
Podcast: [How Do I Podcast?](https://stenobird.com/podcast/how-do-i-podcast-7489378)
Published: 2026-07-07T19:00:00+00:00
Episode link: https://episode.flightcast.com/01KWXQHGXGV7BTRG97KE3FW9GS.mp3
Audio file: https://episode.flightcast.com/01KWXQHGXGV7BTRG97KE3FW9GS.mp3
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JSON: https://stenobird.com/v1/public/podcasts/how-do-i-podcast-7489378/episodes/how-to-host-an-event-people-actually-talk-about-with-amy-dickinson
Duration seconds: 2999

## Resource

Everyone is saying IRL is the place to double down on in 2026 … but how do you do it? Amy Dickinson is a TikTok creator with over 175,000 followers, co-founder of The Social Summit (Australia's only conference for creators, marketers, and brands) and host of 1800 Chatline, a comedy podcast about dating and life in your 30s that hit 50,000 downloads in under six months. Amy built all of it without an agency, without a big budget, and without ever making a single person feel like just a ticket sale. In this episode, Amy breaks down exactly how and why making people feel important is the only community strategy that actually scales. Whether you're building a podcast, planning your first event, or trying to turn followers into a real community, this one is the playbook. We chat about: 🎙️Why your first event should never try to make money (and what it should do instead) 🎙️The speaker dinner strategy that built hype before a single ticket was sold 🎙️How spotting a new CEO announcement turned into a 3-event brand partnership 🎙️Why the merch flooded feeds for weeks… and what made it a collector's item You’ll hear: 0:00 - 175,000 TikTok followers, the difference between short form and long form 7:08 - How to get your first speaker to say yes, when nobody knows who you are 9:45 - Why speaker dinner before your even changes everything 10:17 - How one personal touch turns a stranger into a loyal community member 11:56 - Why your first event should never try to make money 12:42 - What MMFI means and why it’s the only community framework you need 13:44: This is the Partnership strategy that got a 3 event deal 15:35 - The tote bag that has become an iconic all on it’s own 16:42 - How to build a content first conference that creates its own marketing 30:53 - Why 50,000 followers feels…

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## Transcript

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