# How Much Should You Charge Brands? The Creator Pricing Rules No One Tells You - Mikhailla Fitzgerald

Page: https://stenobird.com/podcast/how-do-i-podcast-7489378/how-much-should-you-charge-brands-the-creator-pricing-rules-no-one-tells-you-mikhailla-fitzgerald
Text version: https://stenobird.com/podcast/how-do-i-podcast-7489378/how-much-should-you-charge-brands-the-creator-pricing-rules-no-one-tells-you-mikhailla-fitzgerald.md
Podcast: [How Do I Podcast?](https://stenobird.com/podcast/how-do-i-podcast-7489378)
Published: 2026-07-21T19:00:00+00:00
Episode link: https://episode.flightcast.com/01KY1ZC8G3MFYWQ04Y2ZEJMEB0.mp3
Audio file: https://episode.flightcast.com/01KY1ZC8G3MFYWQ04Y2ZEJMEB0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/how-do-i-podcast-7489378/episodes/how-much-should-you-charge-brands-the-creator-pricing-rules-no-one-tells-you-mikhailla-fitzgerald
Duration seconds: 2975

## Resource

Your follower count doesn’t matter. That’s what leading talent manager (and creator herself) Mikhailla Fitzgerald says. She is head of Huume Management and looks after creators like Steph Pase, Tash Invests and Cass Advantures and today we’re talking about what you should charge and how to win over brands EVEN if you have a tiny audience. As well as what the best creators are offering right now to stand out. You’ll learn 🎙️How a creator with fewer than 25,000 followers secured $8,000 for one reel 🎙️Why follower count shouldn’t determine how much you charge 🎙️The reason you should never send a brand your rate card 🎙️How to pitch brands before you have a manager or talent agency 🎙️The contract clauses that could cost you future brand deals 🎙️When to stop accepting gifted collaborations and ask to be paid 🎙️What to do when a brand ghosts you after asking for your rates We Talk About: 00:00 – Why so many creators have no idea what to charge 02:25 – How a creator with under 25,000 followers secured an $8,000 deal 03:27 – Why small, highly targeted audiences can attract major partnerships 04:31 – The first brands you should approach 05:20 – How to capture a brand’s attention before sending a pitch 06:39 – Why your content should become the pitch 07:20 – What to do when a brand asks for your rates 10:26 – How podcasts with tiny audiences secure five and six-figure deals 12:18 – What to include in a customised pitch deck 17:38 – How to price reels, stories, emails and podcast placements separately 20:14 – The difference between a media kit and a pitch deck 21:16 – The best negotiation tactics 22:43 – How to increase your rate without adding more deliverables 24:26 – Why monetising your podcast too early can damage its growth 26:15 – The clauses that should protect you as your…

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