# From $180M Exit to 35 Million Views a Month … The Content Machine Behind it All with Frank Greeff

Page: https://stenobird.com/podcast/how-do-i-podcast-7489378/from-180m-exit-to-35-million-views-a-month-the-content-machine-behind-it-all-with-frank-greeff
Text version: https://stenobird.com/podcast/how-do-i-podcast-7489378/from-180m-exit-to-35-million-views-a-month-the-content-machine-behind-it-all-with-frank-greeff.md
Podcast: [How Do I Podcast?](https://stenobird.com/podcast/how-do-i-podcast-7489378)
Published: 2026-08-25T19:00:00+00:00
Episode link: https://episode.flightcast.com/01M0WJWCJYSY7GW46DM0DBSJ7V.mp3
Audio file: https://episode.flightcast.com/01M0WJWCJYSY7GW46DM0DBSJ7V.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/how-do-i-podcast-7489378/episodes/from-180m-exit-to-35-million-views-a-month-the-content-machine-behind-it-all-with-frank-greeff
Duration seconds: 3065

## Resource

He exited for $180 million … and then decided to start a podcast. A few years later he and his team now reach over 35 million people every single month and reverse engineered strategies from some of the biggest creators and companies in the world, including Netflix. But you’ve probably heard that side of Frank Greef’s story before. Today I want to talk to you about Chew The Fat. The podcast he started in 2023 where he interviewed over 100 of Australia’s best entrepreneurs, creators and founders whilst leading the way for so many other shows to follow. We talk about 🎙️ How to grow your podcast (or social media account) quickly in 2026 🎙️ Building a content team and getting them aligned to your vision and goals 🎙️ The one thing you should never use AI for 🎙️ How to stand out when doing cold outreach (from a man who’s inbox is overflowing) 🎙️ How to use AI to build your own content strategy that actually works You’ll hear 00:00 - The one thing every AI still can't fake 01:11 - He'd just made $180 million. So why start a podcast? 04:25 - The one thing he did for every single guest that no other podcaster did 08:36 - The guest who said no for a year and a half 10:47 - Frank’s one rule for success 12:26 - How he prepped for every interview 14:58 - The edit that flopped, and the iPhone video that didn't 20:07 - The one thing you should never let AI do 22:32 - 9 million to 35 million a month. What changed. 24:20 - How to create a content plan thats geared to win 28:27 - 40 posts a day so they could find the one winning combination 37:36 - The DM that sold his business 48:38 - If it wasn't about business, he'd make this instead Connect with Frank over at https://www.linkedin.com/in/frankgreeff/ and https://www.instagram.com/frankgreeff_/?hl=en See Kinso here - https://www.kinso…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/how-do-i-podcast-7489378/episodes/from-180m-exit-to-35-million-views-a-month-the-content-machine-behind-it-all-with-frank-greeff/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/how-do-i-podcast-7489378/from-180m-exit-to-35-million-views-a-month-the-content-machine-behind-it-all-with-frank-greeff.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.