# 253. The Power of Purpose with Melissa Clayton of Tiny Tags

Page: https://stenobird.com/podcast/how-d-she-do-that-31735/253-the-power-of-purpose-with-melissa-clayton-of-tiny-tags
Text version: https://stenobird.com/podcast/how-d-she-do-that-31735/253-the-power-of-purpose-with-melissa-clayton-of-tiny-tags.md
Podcast: [How'd She Do That?](https://stenobird.com/podcast/how-d-she-do-that-31735)
Published: 2025-10-21T10:30:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/howdshedothat/episodes/253--The-Power-of-Purpose-with-Melissa-Clayton-of-Tiny-Tags-e39qmmc
Audio file: https://anchor.fm/s/dd7a318/podcast/play/109975692/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-21%2Fe22033f3-546f-eea0-3726-a2c2e925ace0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/how-d-she-do-that-31735/episodes/253-the-power-of-purpose-with-melissa-clayton-of-tiny-tags
Duration seconds: 2562

## Resource

In this special episode — the last one before Emily’s maternity leave — we’re joined by the incredible Melissa Clayton, founder and CEO of Tiny Tags, a fine jewelry brand that celebrates motherhood, connection, and meaningful stories. Melissa opens up about the early days of building Tiny Tags, how a simple idea turned into a beloved brand worn by thousands of women, and the lessons she’s learned as both a business owner and a mother. From launching her business at her kitchen table to growing it into a nationally recognized name, Melissa shares the real and raw behind-the-scenes moments that shaped her journey. Emily and Melissa also dive into: • How to trust your instincts and lead with purpose • The importance of staying true to your brand’s mission • Balancing motherhood with entrepreneurship • What it means to build something that lasts Whether you’re a founder, a dreamer, or a fellow mama, this episode is packed with wisdom, encouragement, and heart. 🎧 Listen in as Emily closes this season of How’d She Do That? with a conversation that celebrates bold women building meaningful businesses.

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## Transcript

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