# 248. Designing the Future: Rebecca Goesling on Storytelling & CMF Design

Page: https://stenobird.com/podcast/how-d-she-do-that-31735/248-designing-the-future-rebecca-goesling-on-storytelling-cmf-design
Text version: https://stenobird.com/podcast/how-d-she-do-that-31735/248-designing-the-future-rebecca-goesling-on-storytelling-cmf-design.md
Podcast: [How'd She Do That?](https://stenobird.com/podcast/how-d-she-do-that-31735)
Published: 2025-08-26T10:30:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/howdshedothat/episodes/248--Designing-the-Future-Rebecca-Goesling-on-Storytelling--CMF-Design-e37algi
Audio file: https://anchor.fm/s/dd7a318/podcast/play/107353042/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-26%2F3d2b0988-57f1-6f0f-1a53-45a57574a678.mp3
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JSON: https://stenobird.com/v1/public/podcasts/how-d-she-do-that-31735/episodes/248-designing-the-future-rebecca-goesling-on-storytelling-cmf-design
Duration seconds: 2542

## Resource

In this episode, Emily welcomes Rebecca Goesling — a forecaster, brand storyteller, and color material finish (CMF) designer, as well as the visionary behind The Goesling Group. Rebecca shares how she built a career at the intersection of design, strategy, and storytelling. With expertise in forecasting cultural and aesthetic trends, guiding brand narratives, and shaping the look and feel of products through CMF design, she offers a behind-the-scenes look at how creativity meets business. We also dive into the founding of The Goesling Group, where Rebecca channels her expertise into helping brands and teams anticipate what’s next and craft meaningful connections with their audiences. This conversation is rich with insights on creativity, leadership, and carving out a career path that doesn’t always follow a straight line.

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## Transcript

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